Demi Lovato and Nick Jonas have a vision they want to share with fellow artists.
What does one do when they're 1. Sick & tired of how controlling the music industry can be, 2. Rich & famous and 3. Are Demi Lovato and Nick Jonas? Create an "artist centric" label to cater to musicians and not the record executive bigwigs. In fact, Lovato will release her fifth studio album on the creative partnership between Safehouse, Island and her current label, Disney-owned Hollywood Records, reports Billboard.
She said of the new venture:
"I've worked closely with both Nick and Phil for years and we share the same point of view when it comes to making music. It's incredibly exciting to be part of this new company where I'm in control of all aspects of my career. I can't wait to share what we're working on!"
Label co-founders Jonas and his manager Phil McIntye add that teaming up with Island means "access to the best marketing and promotion available."
Island Records CEO and president David Massey said he likes the idea of "a small label that's highly focused and very artist-driven as opposed to something that would have to be able to grow exponentially."
We're in a time where artists yearn for creative control, as evident by the recent launch (and crash?) of Jay Z's music streaming service TIDAL, which promises artists a bigger return for listers streaming their music. Perhaps Jonas and Lovato can capture this market and give the power back to the talent.
In other news... Demi Lovato's fifth record is coming!