New claims allege Britney's lead single "Make Me" is getting pushed back because label execs don't like how her voice sounds on it. We're calling BS.
The Britney Army came for BreatheHeavy yesterday (June 20) when the site published a report from The Sun which said Britney's lead B9 single was getting delayed again, this time because of vocal issues. They purported the single will not be released in the very near future because “the label just didn’t like her voice and the producers were struggling to make it work with the recordings they had.”
An unnamed source told the tabloid producers scrambled to “find someone to add some guest vocals to strengthen the track instead of finding time in Britney’s schedule to re-record – but they’ve really struggled," adding "it’s been very stressful, the track should have been out a long time ago now.”
I could scream DON'T SHOOT THE MESSENGER, but I'm familiar with the stanbase. Resistance is futile. Instead, let's take a moment to address what's really going on. Does The Sun have validity? Maybe, but in light of recent events... it looks like they've missed the mark.
Grab a frappuccino and spray some Private Show. It's time to investigate... was "Make Me" delayed due to vocal issues or not?
Earlier this year, Britney's manager Larry Rudolph gave fans a crumb of information regarding her upcoming record. Rudolph told the Las Vegas Sun he was "thrilled" with Brit's new music.
"People are going to absolutely love it," he said. "She sounds amazing on it - she has not sounded better since... I don't know when. She's done a lot of writing on the album also."
RCA Records Executive Vice President Joe Riccitelli
Last month, Riccitelli told Billboard's Chart Beat podcast he heard Brit's new music, including her lead single, and loved it. “Britney’s really working on a fantastic record. I’ve heard about four or five songs that I think are just going to be big hits for her,” he said. “She’s found a really great groove, and she’s working with some new, young producers. We have an A&R person working on the project that’s just really been able to thread the needle, and I’m really excited about it…we’re waiting for her to finish the album.”
He added: “I’ve played this track for a lot of people over the last couple of months and the response has been everything I’ve been hoping for and more, so I’m really excited about that," he continued. "That’ll be a single sometime this summer.”
Britney's taking her time.
The "How I Roll" singer told V Magazine earlier this year she's taking her time to make sure the music sounds just right.
“Honestly, I’m just particular with this record," she said. "It’s my baby, and so I really want it done right. I just know that the direction I’m going in is so good. It’s the best thing I’ve done in a long time. I’m proud of the work, and it’s very different; it’s not what you would think at all."
When pushed for a release date, Brit wouldn't budge. "I’m not rushing anything. I would much rather have it be completely how I want it to be, whether that takes another year for me to do, or two months. I have no idea at this point. I just want it to be done right, so that my fans will truly appreciate it."
She added: "I’m being more hands-on with this one."
She shot the music video.
If reports of the single not being ready were true, certainly a record label wouldn't green light an expensive music video shoot. This month, Brit filmed the visual with director David LaChapelle alongside the song's collaborator, G-EAzy. It featured a fleet of male dancers and consists of several elaborate sets.
— Britney Spears (@britneyspears) June 2, 2016
Certainly RCA wouldn't give the thumbs up to shoot a music video if they felt the song wasn't ready.
Brit opened up about her new music since her V magazine revelation, recently telling E! News the process unfolding is "very exciting."
"I've been working on this project for a year and a half now, almost two years so it really means a lot to me. It's my baby."
She even described the new sound. "It's a little melodic, a little more not so poppy," adding "it's kind of chill. Very chill."
The Sun has no chill.
In past eras, we know Britney will use her album exposure to promote new and current endorsements, including her billion dollar fragrance line with Elizabeth Arden. The latest addition is Private Show a scent described as dulce de leche, white florals, and iced coffee. It's named after a song on the forthcoming project.
“I had a really, really cool song that I worked with on my album and the girl was amazing," Brit told E! News during her "Make Me" video shoot. "She’s from London. She came in and she’s like a whaler. She has really big vocal chops. I was like ‘let’s do something different’ and do a really, really cool song for the fragrance. It just made sense, and it was called ‘Private Show.’ It clicked."
If "Make Me" wasn't ready, why launch a new campaign for "Private Show?"
And lastly, a German radio station plopped the song onto their website which included a telling detail about the song's duration, which they claim is 3:50. Pretty specific for an unfinished song, right?
Let's BS Alert The Sun's latest alarming report and look forward to new Brit Brit this summer, K?
Leave a comment in Exhale.
If you haven't already, register an account in Exhale and chat with thousands of pop music lovers.