Dawn Richard released her creative new visual music video for "Tide: The Paradox Effect," and it's everything I didn't expect the video to be.
Sure, Dawn might've released a song just yesterday (you were lookin up to me and) coming for her ex Danity Kane bandmates, but she's onto the next with her stunning music video for her latest "BlackHeart" release crafted by the digital studio We Were Monkeys.
Pretty girls in the music industry love stutting around in front of the camera all dolled up. Or if it's a slow song, walk around in front of the camera all dolled up. You're promoting ~your brand,~ building ~your empire,~ so it's exciting when a pretty bitch releases a video minus the pretty and the bitch.
“I had to get away,” Dawn tells the NY Times about the process of making her latest album out today. “I literally left everything I had just to lock myself in a cabin in the woods for months and complete this album. No phone, no nothing. I even deleted my Instagram.”
She faced a lot of hardships in recent years, including the inevitable end of Danity Kane, her father's cancer diagnosis and the death of her grandmother. “I didn’t know if I wanted to make music anymore,” she says. “It took a lot to come to this point, and this project is definitely the deepest, darkest place I’ve been. It became more than just an album when I decided to keep it going. It was my test. It was my therapy, and I had to go through it.”
Dawn gives us a badass galaxy warrior traveling through space and time until she reaches the sun in "Tide: The Paradox Effect," showcasing her strength embodied in a futuristic warrior seen in the visual clip.
“It’s darker, more experimental. It’s even uncomfortable at times,” she says of her new music. “I’d call it my ‘fall.’ I didn’t set out to sound different. I think I always did; this I just pushed further.”
Check out Dawn Richard's "Tide: The Paradox Effect" music video:
Are you a space warrior princess, too? I thought so.