One week after Coldplay announced their album won't land on Spotify, the band had a change of heart.
After witnessing Adele's gargantuan first-week sales in-part thanks to forcing people to buy physical copies of the record, Coldplay decided they, too, would employ that tactic. However, the move didn't see the same success; their latest record, A Head Full of Dreams, debuted last Friday (Dec. 4), and is on track to sell 185-195K in pure album sales in the U.S., reports HDD.
While certainly no means a failure, their efforts proved dismal (by their standards), though it should be noted they've sold 160,000 copies at the mid-week mark in the U.K., and is leading Adele’s 25 by a margin of 2,000 units, according to the Official Charts Company via Billboard.
The group has now decided to offer the album on Spotify beginning Friday, Dec. 11. A statement on Spotify under the band's profile page reads the record “will be available from Friday 11th December. Come back then to listen.”
This isn't the first time the guys barred an album from being streamed. Their last LP, Ghost Stories, stayed off Spotify for four months after releasing the physical and digital versions. Mylo Zyloto wasn't available for three months.
Recently, it was announced Coldplay will headline the Super Bowl halftime show.
The band performed their latest single, "Adventure Of A Lifetime" and the album-title track to James Corden Monday night (Dec. 7). They also chat about their collaboration with Beyonce. Watch below: