Cheryl has taken to the stars for her latest visual: "Only Human" features a decidedly more-than-human Cole and an intergalactic backdrop, making for a visually gorgeous and entirely atmospheric ode to the magic of green-screen. There are times when Cheryl's performance can feel overthought and even cringe-worthy in its sincerity, but then again, the track itself is a little saccharine in places, as is the nature of most self-esteem balladry. Nonetheless, it's a pretty video and blows the altogether less interesting visuals for "Crazy Stupid Love" and "I Don't Care" out of the water.
Releasing "Only Human" as a single is a good move for Chezza being as the track is indisputably the finest moment on her latest album. Featuring a beautiful melody, quite touching lyrics and rare artistic use of vocal effects, this is pretty much a brilliant song. If we try and put the misguided acoustic version and genuinely terrible live performance out of our heads, it’s clear to see that this is Cheryl’s best pop moment yet.
Cheryl is an easy target for mockery, principally because of her extraordinary lack of talent, but she's somewhat pop royalty back in the motherland. Scoring five solo UK number ones, a feat which no female artist but her has achieved, and sitting pretty as a judge for the most successful reality singing-contest on TV, she's a definite player in the British recording industry. Is she likely to break out to a more global audience anytime soon? No, it feels like that moment passed somewhere around her failed stint on US X Factor and that show's arguably untimely demise. Nonetheless, "Only Human" is definitely her strongest offering yet, so hopefully that'll reflect in its chart success when it's released on March 22.
Because, frankly, if the British public can make basic-bitch anthem "I Don't Care" number one and not "Only Human," I'm emigrating.
What do you think of "Only Human?" Is it a hit or a miss for the artist formerly known as Cheryl Cole?