Bruno Mars’s New Album ’24K Magic’ Predicted To Surpass 200K Opening Week

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UPDATE // NOVEMBER 22:

Following Bruno Mars’ performance at the American Music Awards, Hits Daily Double has updated their first-week sales prediction report for 24K Magic.

They predict the “Calling All My Lovelies” singer will move 175-185k traditional album units (or 200-210k sales plus streaming). That’s a big jump from the 125K that was first reported, but it’s still no match for Metallica, whose new album Hardwired… to Self-Destruct is expected to debut at No. 1 no problem with 295-305k in album sales (or 305-315k including streaming). That would mark the year’s third best-selling debut.


EARLIER // NOVEMBER 17:

Will Bruno Mars’ 24K Magic opening week sales be lackluster?

Mars is pulling out all the stops ahead of his forthcoming album out on Friday (Nov. 18). Following performances at the MTV EMAs and the NRJ Music Awards and one slated for the AMAs on Sunday, covers with Rolling Stone and NME and upcoming appearances on 60 Minutes and Carpool Karaoke, Mars has the world in the palm of his hand, but all of the promotion won’t necessarily add up to sales.

According to a new report from Hits Daily Double, they predict 24K Magic will debut with 125K-175K in sales plus streaming, which they label as surprising considering his massive appeal. Mars, who had a recent internal shakeup, is now his own manager, a move they cite as a reason why his sales won’t compete with the likes of Adele and Beyonce.

However, let’s put things into perspective for a moment. Mars’ last studio album 2012’s Unorthodox Jukebox, debuted at No. 2 on the Hot 100 with 192,000 copies, becoming Mars’ best opening week to date (it eventually peaked at No. 1 in the U.S.). In the last four years, the music game has changed dramatically, and sales aren’t what they were even in 2012.

It’s my opinion that Mars’ biggest downfall with the album won’t be the promotion, but the amount of tracks it contains. The record is soaked in upbeat sex-themed bops, like “Finesse” and “Versace on the Floor,” but prior to the album release, he already dropped three of the nine tracks. Do the math… a third of the record was made available prior to its debut. We live in an age where artists frequently drop EPs with five songs or more. Others randomly release mixtapes with 15-20 songs because they have too much to say. Quality over quantity for sure, but in today’s fast-paced age of digital A.D.D., less is not necessarily more.

Thank you @nmemagazine

A photo posted by Bruno Mars (@brunomars) on

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