Beyoncé has pulled a Beyoncé.
With no warning, and only very quiet murmurings of new material, Beyoncé has unleashed the lead single from her as of yet untitled sixth studio album.
The song is the very definition of fierce. The song is produced by Mike WiLL Made-It and features a dirty trap beat and some on point rap skills and the track makes an immediate impact. It even borrows a vocal sample from New Orleans rap pioneer Big Freedia. Beyonce dropped the song exclusively on hubby Jay Z's streaming service TIDAL.
The video is her most political to-date. In "Formation," Beyonce imposes scenes of a police officer raising his hand to a young black child or a Louisiana cop car submerged in water symbolizing the aftermath of Hurricane Katrina. She sings, “You might just be a black Bill Gates in the making / I might just be a black Bill Gates in the making." Beyonce managed to capture a few sweet moments, too, including her four-year-old daughter Blue Ivy.
Highlight: “When he fuck me good I take his ass to Red Lobster.”
It also features shout-outs to Beyonce's mom and dad (“My daddy Alabama / Mama Louisiana”) and Jay Z (“I’m so possessive so I rock his Roc necklaces”).
Several weeks ago, rumors swirled Beyonce was filming a music video in NOLA, including a visit to the Superdome. We imagine that particular occasion was rehearsals for the Super Bowl.
She's also already offering merchandise...
Peep the cover art and a handful of other photos Beyonce uploaded during the release: