Beyonce has signed several teen music acts to her label Parkwood Entertainment.
Their brand new recording contracts are worth $1.5 million and appear to mark a new era of music distribution for Beyonce, this time as a label executive figure (and perhaps future manager?) rather than sole lead artist.
Beyonce discovered the girls – Chloe Bailey, 17, and Halle Bailey, 15 – after they posted a cover of her song Pretty Hurts on youtube, which quickly went viral:
It’s easy to see how they got signed, the talent speaks for itself! The girls also play keyboard and guitar.
14-year-old singer/songwriter Sophie Beem also scored a record deal.
Not much is known about Beem as yet, but youtube videos show she’s a powerhouse vocalist who plays keyboard and guitar, too.
There’s a gritty Taylor Swift vibe to her sound:
This isn’t the first time Beyonce has opened doors for female talent throughout her career. She famously put together her all-female band The Sugar Mamas in 2006 after realising her fame meant she had the power to promote the kind of gender representation she had wanted to see growing up:
“When I was younger I wish I had more females who played instruments to look up to. I played piano for like a second but then I stopped,”. “I just wanted to do something which would inspire other young females to get involved in music so I put together an all-woman band.”