Banks blinks one eye at a time and warps her face around left and right in the black & white vid, but its innovative simplicity remains so intriguing.
The Nick Ace and Rob Soucy-directed video is powered by Google Cloud and asks the user to "allow" their webcam to be part of the trippy video. I've seen several interactive music videos in the last year, but this one takes the cake! The trend of involving the user in the clip itself is how music videos will continue to evolve.
It only works on Google Chrome and must be viewed here.