Jordan Miller

Huge Promotion Movement in UK by BMG for Britney

The Plot: BMG set to dedicate its biggest TV spend this year to Britney Spears’ forthcoming Greatest Hits set.

The slogan “I Love Britney” is set to be drilled into the nation’s consciousness in the coming weeks as part of the heavyweght marketing campaign for Britney Spears’ forthcoming hits collecion.

“It will be the biggest TV spend by BMG this year”, says product manager Ben Karter, who is working with the campaign.

A number of images from the singer’s career will be used to generate a sense of history around the album, which contains 16 UK Top 10 singles, of which six were number ones.

“There are six key moments in Britney’s image, ranging from the school girl to the PVC catsuit”, says Karter. “We will be using these in a massive teaser campaign which will generate a sense of nostalgia for Britney”

The week of the album’s release will also see an I Love Britney exhibition at London’s ICA, featuring some of the singer’s most iconic images to date.

BMG is also hoping that Britney’s forthcoming single, My Prerogative, will hit the number one spot on the day before the album’s release on November 8, which will take the singer’s tally of UK number ones to three since the start of the year.

“2004 has been Britney’s most successful year in the UK and this is the first Britney album on BMG, so there is plenty to shout about,” says Karter. thanks

Christina vs Britney

Battle of the babes … Christina takes on Britney!

CHRISTINA AGUILERA is spoiling for a Dirrty chart scrap with her arch-rival BRITNEY SPEARS.

Christina has deliberately moved the release date of her next single Carwash so she can go head-to-head with Mrs Federline.

Her track will now be released on November 1 — not October 25 — the same day as Britney’s My Prerogative will hit shops.

Strangely, the pair are both releasing cover versions. Christina’s track — a collaboration with MISSY ELLIOT from the animated flick Shark Tale — was originally recorded by ROSE ROYCE in the Seventies.

Newlywed Britney’s tune was a Top Ten hit for BOBBY BROWN in 1988.

This is just the latest bout between the pop divas whose rivalry stretches all the way back to when they both appeared on American kids TV show the Mickey Mouse Club, alongside JUSTIN TIMBERLAKE.

Britney has had two No1 hits this year while Christina is yet to hit the top spot in 2004.

Car Wash was the 19th most played song on radio last week, while My Prerogative was only the 36th. Thanks

Federline To Find His Queer Eye

Pop babe Britney Spears’ new husband Kevin Federline is set to have makeover on hit TV show Queer Eye For A Straight Guy.

The 26-year-old dancer has received a lot of fashion criticism for his ‘uniform’, which consists of baggy shorts or jeans, white vest and trucker cap, and the five gay hosts Kyan Douglas, Ted Allen, Jai Rodriguez, Thom Filicia and Carson Kressley are desperate to reinvent his look.

According to Britain’s Daily Express newspaper, Federline told a pal, “I think the show is cool and I have no problem with it at all.”

“But I have to persuade my wife.”

Britney To Splurge On Post-Wedding Celebrations!

Pop diva Britney Spears is reportedly planning on a weeklong three million pound party to celebrate her marriage to dancer Kevin Federline. The ‘Toxic’ star has booked the entire Four Seasons Hotel in Hawaii to ensure that her new hubby, she and their friends can have a blast. The guest list includes stars like Madonna, Ben Affleck, Jennifer Garner and Scarlett Johansson. The ‘Everytime’ singer will also try to ‘forgive and forget’, and extend an olive branch to ex-boyfriend Justin Timberlake and archrival Christina Aguilera. “Britney has reserved the whole hotel for her party next week. She wants to celebrate her marriage and, because her wedding was a very quiet affair in the end, she feels she wants to share her special new life with more people,” the Daily Star quoted a source as saying. “Britney is a real party girl. She loves to have a good time and wants to throw the party of the year for all her friends to enjoy,” the source added. “Nobody else is allowed near the hotel, not even to have a meal in the restaurant,” confirmed a hotel insider. Thanks affiliate