Taylor Swift fans with AT&T will get access to original content.
Swift is notorious for her alienating partnerships. Though she'll reportedly include Spotify on her next album release, the pop star famously aligned with Apple Music when she released 1989 because of its policy change to pay artists during their free three-month trial period. As of today, her music does not appear on Spotify (because of its freemium tier).
Swift is now setting her sights on another exclusive deal.
AT&T announced their DirecTV Now streaming service today, which will boast exclusive material from the "Style" singer, including 13 episodes featuring behind-the-scenes footage and commentary from Swift herself, The Verge reports.
— AT&T (@ATT) November 28, 2016
Expect to see the new ish in the coming weeks.