Arden Supports Britney And Perfume Line

February 24 2007, 10:04 am

Elizabeth Arden Inc. said on Thursday it would continue to support troubled pop singer Britney Spears and her perfume line, although fans may shun the fragrances after her recent behavior and negative publicity.

"We have a long-standing and very successful relationship with Britney Spears. We care about her personally and remain completely supportive of her," the beauty company said in a statement, after a New York Post story on Wednesday outlined how her recent antics may be hurting sales.

Celebrity perfumes have been a strong source of earnings for companies such as Elizabeth Arden, which makes and sells Spears' Fantasy, Midnight Fantasy, In Control and Curious scents.

Curious, which was launched in late 2004, was the first in the line and an instant success. The latest, Midnight Fantasy, also got off to a strong start, the company said.

Less than two weeks ago, New York-based Elizabeth Arden reported quarterly profits that topped Wall Street estimates.

Sales rose nearly 20 percent, fueled by sales of its fragrance brands. The Britney Spears fragrance line brought double-digit gains, Chief Executive Scott Beattie said in a statement.

Credit: Yahoo