Apple begins making power plays to ensure dominance in the music industry.
Apple is reportedly in talks to acquire Jay Z's streaming service Tidal, sources familiar with the situation tell The Wall Street Journal. They report:
"The talks are ongoing and may not result in a deal, these people said. Apple is exploring the idea of bringing on Tidal to bolster its Apple Music service because of Tidal’s strong ties to popular artists such as Kanye West and Madonna."
No details are known... yet.
A Tidal spokesman said Tidal executives had not held talks with Apple, however the news comes on the same day where Spotify claims that Apple is continually rejecting updates to their streaming app in the Apple Store to drive users towards Apple Music.
“Spotify says Apple won’t approve a new version of its app because it doesn’t want competition for Apple Music,” Recode told StereoGum today (June 30).
Spotify also claims Apple is “causing grave harm to Spotify and its customers” by rejecting an update to Spotify’s iOS app, and turned down a new version of the app while citing “business model rules,” demanding that Spotify use Apple’s billing system if “Spotify wants to use the app to acquire new customers and sell subscriptions.”
Earlier this month, Apple announced they had 15 million paying subscribers to the $9.99-per-month service for individuals.
Apple is beginning to get more aggressive with their exclusive rights campaigns. Take for instance Drake whose album lives solely on Apple Music – he's remained at No. 1 on the Billboard 200 for eight consecutive weeks, which has not happened to a male solo artist in over 10 years. There's also reports they offered Harry Styles $25 million to exclusively stream his upcoming solo record there, which ended up driving bids to as high as $80 million for a three-record deal.
In other words… Apple doesn’t want just a piece of the pie. They want the whole damn thing.
And what could be more American than only having Apple™ Pie on the menu?