UK peeps are in for a treat next month, as the Apple Music Festival attracts an A-list lineup
Apple has begun to announce the performers who will be gracing the famous Roundhouse stage on September 22, 2015.
Among the headliners are Florence + The Machine, One Direction, Pharrell Williams and Disclosure.
— Apple Music (@AppleMusic) August 18, 2015
The acts confirmed their upcoming performances on Twitter too:
— florence welch (@flo_tweet) August 18, 2015
— Liam (@Real_Liam_Payne) August 18, 2015
— Disclosure (@disclosure) August 18, 2015
One Direction also released a promo video where the band chatted about looking forward to the gig:
— One Direction (@onedirection) August 18, 2015
The festival formerly known as the iTunes Festival, takes place over ten days - reduced down from the usual entire month - and will be available to be streamed live for free through Apple Music from anywhere in the world.
Apple's Senior Vice President Eddy Cue said in a press release:
“We wanted to do something really special for music fans this year. The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
BusinessInsider also provided more insight as to what to expect from the newly rebranded festival:
The event, now in its ninth year, acts as a kind of promotional tool for Apple’s music platforms. It doesn’t charge an entry fee — instead letting the public apply for a chance to win tickets — and showcases the various artists that appear on its services. Each night, one high-profile artist performs, and is supported by a lesser-known act.
In One Direction's case, their support act is none other than Little Mix, which should be sufficiently awkward for all involved. Already looking forward to Zayn's twitter shade!
This time around, Apple is using it as an opportunity to plug the various features of Apple Music, which launched earlier this year: The performances will be available to stream live on the service, and its global radio station Beats 1 will offer coverage, and music social network Apple Music Connect promises “backstage news and footage straight from the artists.”
You can find out how to win tickets HERE.