American Authors' came up with the concept centering around gun violence for their "What We Live For" music video months before the Orlando tragedy.
It just goes to show how much of a pressing issue gun control (or lack thereof) is in the U.S.
American Authors, made up of lead singer Zac Barnett, guitarist James Adam Shelley, bassist Dave Rublin and drummer Matt Sanchez, dropped a bitter sweet visual for the lead single off their upcoming album of the same name. They tell Billboard the new record is about "the adventures we’re having and where we want to go."
One place the band is taking us is to the coast in their politically charged new video. It shows a happy young couple in love taking a road trip together, though their futures are about to drastically change for the worse because of gun violence.
They said in a statement:
In January of 2016 we came up with a concept for a music video that worked perfectly with our song "What We Live For." We wanted to show you a powerful memory between two people whose love for each other, abruptly came to an end due to gun violence. In March 2016, we filmed it.
Everyone has so much to live for, including the 1000s of victims that die from gun violence in our country every year. We must ask ourselves, why do we keep allowing this to happen? How do these violent people get these weapons of mass destruction? And, what can we do to stop them?
We here at American Authors believe in strengthening our gun laws, and we feel that coming together to find a solution to these everyday atrocities is more important than any constitution or amendment, because finding happiness and living our lives as long as we can, is our inherent right as people.
We hope you enjoy our video, and our song, and please keep fighting the good fight to make a positive difference in this world.