And it happened organically.
Adele covers i-D magazine
Adele also now holds the new one-day record of 400K+ downloads.
Label sources also claim she holds the single-day U.S. streaming record on Saturday with a whopping 2.3m total streams previously held by One Direction’s “Drag Me Down” with 1.8m U.S. in its first day.
Adele will perform on Saturday Night Live on Nov. 21
The "Hello" music video is now the new Vevo one-day record holder with 27-million+ views in the first 24 hours, booting Taylor Swift's “Bad Blood” video which saw 20.1m views on May 17.
We knew Adele was going to have a huge comeback, we just didn't anticipate this.