Dethrones Psy's Gangham Style.
The record comes as Adele's reign with the impossibly successful '25' shows no signs of stopping. Despite being dethroned from the albums charts this week by the late David Bowie, Adele's '25' has broken almost every sales record in the book, and now "Hello" is following suit. The video joins only 15 other videos which have collected a billion views, besides previous record holder Psy.
For context, a billion views means that statistically 1/7th of the world's population have watched the video once.