Here’s what you need to know ahead of Adele’s 25 album release on Friday, Nov. 20.
When you’re releasing one of the best-selling records of the decade, the ball’s in your court. After seeing an upsurge in sales since releasing “Hello,” the record-breaking lead single from Adele’s forthcoming LP out tomorrow, she’s decided to make the record unavailable on streaming services like Apple Music and Spotify, opting instead to force listeners to make purchases via iTunes or buy a physical copy like the Deluxe version exclusively at Target, reports the NY Times.
It’s the move Beyonce and Taylor Swift famously made ahead of their releases because they, too, dominated the market at points in time.
This will likely help Adele break yet another record. Industry insiders claim her label Columbia shipped 3.6 million copies of 25 in the U.S., and predict she’ll sell 2.5 million in its debut week. If the calculations are correct, she’ll top *NSYNC’s 2.415 million first-week sales for 2000’s No Strings Attached.
Seven years since Adele’s first performance in the United States at Joe’s Pub in New York City, the “Hello” singer will return to the hotspot sing several 25 cuts and answer questions from the audience. The event, “iHeartRadio Presents Adele’s Album Premiere,” is hosted by Z100’s Elvis Duran and takes places on Friday.