Adele's new album might debut with two million units.
Let that sink in: ADELE'S NEW ALBUM MIGHT DEBUT WITH TWO MILLION UNITS.
Hits Daily Double reports the "Hello" singer could manage the incredible feat considering how astoundingly well music is performing. She currently has 250k+ in preorders across all vendors in its first five days and remains parked atop the iTunes album chart around the globe.
The lead single could also possibly move more than a million units in the first week alone, which marks the second biggest opening since Elton John’s “Candle in the Wind” in 1997, which sold 3.4m first week.
“Hello” broke the all-time add record according to Mediabase with 347 adds across all formats. The video racked up nearly 100 million views on YouTube since last week and broke the one-day record on vevo with 27 million views in 24 hours. She also now holds the new one-day record of 400K+ downloads and is the most streamed song on a single-day in the U.S. with 2.3m total streams (previously held by One Direction’s “Drag Me Down” with 1.8m U.S. in its first day).
Adele’s upcoming LP, 25, is set to take over physical retail from release date through the end of the holidays. It will be everywhere from supermarkets to truck stops, including a major, major initiative from Target, the latter of whom gets a Deluxe version with three bonus tracks.
The “Rolling In The Deep” singer has upcoming appearances on the TODAY show and Fallon, a performance at Radio City Music Hall on Nov. 17 that will be taped for a prime-time special airing during Thanksgiving week, Saturday Night Live on Nov. 21 and (rumor has it) the Grammys in February.