“3” Music Video Director Talks Britney

Director of the "3" music video opens up to Life & Style about how the video came together.

"I think it's her next sexy video," says director Diane Martel. "It's a very simple video for her -- I don't think you've seen her this much under a magnifying glass. Everything's really strong and playful."

Britney contributed to style of the video, says Martel.

"We collaborated on the wardrobe and had meetings about hair and makeup people," reveals Martel. "We talked a lot on the phone and met Tone and Rich - two of the best choreographers."

Martel adds that Britney was a pleasure to work with, saying:


"She's so sweet and funny and so normal and down to earth. It's really fun as a director to see her in front of the camera. She's so creative with this stuff. The video is very simple, it's very, very minimal. So it's her, her, her. And she's totally engaging every second. She really knows how to work with a camera and move."

"I was really impressed, and I have worked almost with every female artist in the business," Martel adds.

The video is rumored to be released this month.